links for 2010-04-14

High-quality SEO continues to represent one of most cost-effective marketing methods ever conceived. So why don't companies spend as much on SEO as they do on PPC? Looking at data from a recent Forrester report, companies spent more than five times more on PPC as compared to SEO in 2009

The goal of this excercise isn't really about picking apart these social sites, but more to offer people some deeper insights as to how they work and various research that has been done. I find getting into the headspace is helpful when trying to better program in a scalably method for now and into the future. In this post we're looking at various patents from the last year awarded to Google, Microsoft and Yahoo.

My answers to those 3 key questions are:

•Is domain authority real? No
•Are links between subdomains internal? Yes
•Can subdomains be separate 'websites'? Yes

Given that no definitive answer has been provided about the exact percentage lost, we decided that the only way to determine the true value of a 301 was to analyze a site that had recently changed domains. Fortunately, one of our clients moved domains in the beginning of 2010 and had implemented a 301 on their old site. We managed this account before and after the switch, so data from both the old and the new sites was available for analysis. The following case quickly outlines what we’ve seen with these domains in particular, and how the 301 is functioning.

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