links for 2010-03-25

Good SEO is not “cheating the system,” or “manipulating search results.” Good SEO is part of a marketing plan that makes it more likely that the good content you create will be found by people who might be interested in what your web site has to offer.

SEO should begin with an identification of the objectives behind a site and the audiences the site was created for, an understanding of the best way to present information for those audience members and allow them to complete tasks that they may have arrived at the site to fulfill, and research regarding the words and phrases that they might use to find that site and expect to see on its pages.

Generally a site redesign, prior to launch will receive an unusual amount of interest from colleagues inside the your company. Why not use them to spot those nagging problems with your SEO? If you can communicate a keyword strategy to the company in a precise but easy to interpret manner, you’ll have a much better chance of catching any incorrect page titles, misaligned internal link anchors or sketchy meta titles.

The best practices listed below are the keys to building out scalable websites that easily adapt to growing markets and products/niches. In the case of e-commerce it means the hardware and website can manage exponential growth in both traffic and products. Lead generation has fewer potential issues because generally there are less products and conversion pages.

When it comes to online video marketing, we often assume that the only hope of getting a substantial quantity of views is through some form of viral marketing, which don’t get me wrong is a brilliant tactic of gaining traffic to your video but with Google shifting further towards universal search results, optimising your video for search is something that certainly shouldn’t be underestimated or ignored, so how can you optimise your videos to perform better in search? Here are my top ten tips for optimising your videos for higher search rankings.